Marco Sparmberg2022 marketing strategy: What markers should know to set up their brand for success2021 trends & developments from Singapore and how they could help guide brand marketers in designing a winning marketing strategy for 2022.8 min read·Jan 18, 2022--1--1
Marco SparmbergA customer’s time is precious. Don’t waste it with bad social media content!This article is about time, so I won’t waste yours and cut right to the chase.6 min read·Sep 5, 2021----
Marco SparmbergA realist’s view on brand comms and marketing in 2021[Singapore Edition]8 min read·Jan 7, 2021--2--2
Marco SparmbergThe doomed genre in Singapore’s storytelling: Science Fiction14 min read·Feb 9, 2016----
Marco SparmberginTransmedia in SingaporeMaking story innovation tangibleA personal journey of creative self-discovery amidst the emerging storytelling revolution in Asia.4 min read·Aug 2, 2015----
Marco SparmberginTransmedia in SingaporeThe era of quick-fix solutions VS the future of story sustainabilityTransmedia in Singapore — look back on 2014, trends for 20155 min read·Feb 9, 2015----
Marco SparmberginTransmedia in SingaporeSingapore Transmedia Meetup — recap January to May 20144 min read·Jun 9, 2014----
Marco SparmberginTransmedia in SingaporeProof by contradictionThe emergence of transmedia in Singapore (part 2) — The quest for cultural heritage and creative identity7 min read·Jun 6, 2014----